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The web is changing its nature. In just a few years, automated traffic has surpassed human traffic, and a new layer of protocols is emerging to allow artificial intelligence agents to act on our behalf. Welcome to the agentic web.

You have seen the headlines. “AI is draining our reservoirs.” “ChatGPT drinks a bottle of water per prompt.” “Data centers will leave your taps dry.” The narrative is everywhere, and it sounds alarming. But when you actually follow the numbers, a very different picture emerges.